http://www.wildridexm.com/

http://www.wildridexm.com/

This site is about satellite radio for cars, although it doesn’t really make it clear what it’s about until you click one of the links in the bottom corner which then brings a window up that explains the site a little more.

The site lets you take control of a car with a hippo and a giraffe placed in and they just drive down a long stretch of road through places that shows you what type of music you will be able to listen to on satellite radio.

The design of the site is good but nothing more than that, it’s done in a sketch type of style using only black, white and a little bit of yellow, his makes it a bit boring to look at for long periods of time as there’s no variation in colour to give the user something more to look at.

The content is relevant as it is all music orientated with different samples of what styles you can pick up on the radio, and as there is not much more on the site I’d say that this is the best element of the site.

The content is clearly organised but the most important content is in the pop up windows which again isn’t good design as you would always think the main content would be one of the first things you would see on the site.

The interactivity of the site is mainly done by the arrow keys on the keyboard as you get to control the car using these, the arrow keys are also used to navigate the hippo in the help the hippo game, which is quite dull and looks exactly the same as the main site but from a birds eye view.

There is another game called flip the animals which sees you having to flip animals off a car bonnet into another car, again done in the same style as the main page.

There is also a video clip called ‘Heaven’ which features a dinosaur of some kind run across the road only to be struck down by lightning and sent to Heaven where he is given a car that features XM satellite radio, which then presents us with the slogan ‘In Heaven, all cars have XM’.

So, my final thought on the site is that it could have been much better in quite a lot of senses, it’s not pleasing on the eye and I was quickly looking away from the screen to give my eyes a rest from the same colours, the navigation is set out at the top of the page as well as on billboards that appear at the side of the road.